POSTED: DECEMBER 31ST, 1969
in stores and online.
or from our True North Digital Store
One of the most popular and recognizable Canadian rock acts of all time, 54-40 are Canada's preeminent representatives of the first wave of post-punk modern rock – the band's creative pulse has always pumped hard, heartfelt and steady.
The band have sold in excess of 1 million albums over their career, including sales of 10,000+ units and generating two Top 20 rock tracks from their last album release “Yes To Everything” . With a string of gold and platinum albums and almost a dozen Top 10 radio singles including “One Gun”, “She-La”, “Ocean Pearl” and “I Go Blind” (covered by Hootie and the Blowfish), 54-40 are ready to return with their highly anticipated new album Northern Soul.
Produced by founding member Neil Osborne and guitarist Dave Genn (Ex-Matthew Good Band), Northern Soul is everything that a great 54-40 album represents: Great guitar riffs, crafty melodic hooks, big bass, memorable choruses and a driving beat that paves the wave for the band's explorations of atmospheric mid-tempos and gentle ballads that ebb and flow with grit, self-awareness and social consciousness.
• First single “Snap” exploding at Rock and Hot AC radio, already Top 40 at Rock.
• Animated video
“Northern Soul” featured on MySpace TV with over 10,000 views on online video websites (YouTube, MySpace TV, AOL Video, Yahoo Video).